SEO Marketing Specialist (Remote) – Work From Home Digital Marketing|

Location: Gallatin, TN (Remote / Work From Home)
Department: National Advertising
Job Type: Full-Time

Job Overview

We are seeking a SEO Marketing Specialist to join our National Advertising team. This remote digital marketing role focuses on managing and optimizing Google Business Profiles, franchise microsites, and online citation directories to improve search visibility and ensure consistent business information across digital platforms.

The ideal candidate has experience in search engine optimization (SEO), digital marketing, and Google Business Profile management. You will support franchise owners by maintaining accurate listings, assisting with onboarding, and troubleshooting SEO-related issues to strengthen online presence and local search rankings.

This position reports to the Senior Manager, SEO and requires strong attention to detail, organizational skills, and a customer-focused approach.

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Key Responsibilities

• Assist with onboarding and setup of new Google Business Profiles (GBP) for franchise locations.

• Maintain and update business information such as address, phone numbers, and tracking numbers across digital platforms.

• Provide and manage Google Business Profile access for franchise owners, managers, and approved vendors.

• Support profile optimization, including categories, services, descriptions, and images to improve local SEO visibility.

• Submit requests for new profile creation, license splits, and profile updates.

• Escalate complex issues such as reviews, appeals, and account conflicts to senior SEO team members.

• Perform routine SEO tasks to ensure accuracy and consistency across business listings and directories.

• Assist with franchise onboarding, transfers, and offboarding, including microsites and redirects.

• Support Domain Name System (DNS) administration by approving or denying requests according to company policies.

• Provide support for franchisee inquiries and service requests related to dashboards, reporting tools, microsite management, and Google Business Profiles.

• Respond to comments and questions related to existing SEO resources.

• Assist in creating new SEO and digital marketing resource content for franchise support.

Required Qualifications

• 2+ years of experience in SEO, digital marketing, or a related field.

• Experience managing Google Business Profiles and online citation directories.

• Strong organizational and time-management skills with high attention to detail.

• Excellent written and verbal communication skills.

• Customer-focused mindset with strong interpersonal skills.

• Ability to manage multiple tasks in a fast-paced environment.

• Self-motivated, accountable, and able to complete assignments independently.

• Basic understanding of search engines, SEO strategies, and digital marketing principles.

• Technical aptitude with the ability to learn new tools and platforms quickly.

Education

• Bachelor’s Degree in Marketing, Digital Marketing, or a related field.

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Benefits & Perks

• Competitive health benefits package including medical, dental, and vision coverage

• 401(k) retirement plan with company match

• Company profit-sharing program

• Generous paid time off and paid holidays

• Paid parental leave

• Access to two on-site fitness rooms

• Employee Assistance Program (EAP)

• Employee Resource Groups

• Opportunities for personal and professional development

Why Join Us?

Join a team that values innovation, collaboration, and professional growth. As an SEO Marketing Specialist, you will play a key role in improving digital visibility for franchise businesses and supporting local search success across multiple platforms.