Senior Marketing Executive Job (Remote) | B2B Marketing Role

Senior Marketing Executive – EdTech (B2B Marketing Role)

Location: UK (Hybrid/Remote)
Company: ParentPay Group
Job Type: Full-Time

About the Role

We are looking for a Senior Marketing Executive to support the delivery of high-impact marketing campaigns and strategic partnership initiatives at ParentPay Group, Europe’s leading EdTech provider.

In this role, you will collaborate closely with Marketing Managers, Sales teams, and Strategic Partnerships to execute targeted B2B marketing campaigns across key education segments, including schools, Multi-Academy Trusts (MATs), and sector partners.

This is a hands-on opportunity to build expertise in Go-To-Market (GTM) strategy, campaign execution, and digital marketing, while driving measurable engagement and pipeline growth.

Key Responsibilities

Campaign Management & Execution

• Deliver end-to-end marketing campaigns that generate engagement and pipeline growth

• Create compelling email marketing, web content, and lead generation assets

• Develop audience segmentation strategies for targeted campaigns

• Collaborate with internal teams to produce high-quality marketing assets

• Execute and optimise multi-channel campaigns (digital & offline)

Partnership & Stakeholder Engagement

• Build strong relationships with internal stakeholders and external partners

• Support co-branded campaigns, webinars, and events

• Conduct partner outreach and manage strategic collaborations

• Identify new opportunities for lead generation and pipeline growth

Performance Tracking & Optimisation

• Track campaign performance using KPIs and analytics tools

• Provide actionable insights and optimisation recommendations

• Continuously test and improve messaging, creatives, and channels

Skills & Requirements

• Bachelor’s degree in Marketing, Business, or related field

• Experience in digital marketing, B2B marketing, or EdTech sector

• Strong content writing and communication skills

• Experience with email marketing and social media platforms

• Knowledge of tools like Canva or Adobe Express

• Strong analytical and organisational skills

• Ability to manage multiple campaigns and deadlines

Related: Remote Marketing Specialist (Work From Home) – Customer Marketing Job at Medtronic | UK

Why Join ParentPay Group?

ParentPay Group is Europe’s largest EdTech company, helping schools improve payments, communication, and operational efficiency. You’ll gain hands-on experience in a fast-growing sector while working on impactful marketing campaigns that shape the future of education.